Trust. Authenticity. Relevance. As brands attempt to break through in social media, where platforms are evolving by the minute, influencers provide an invaluable peer endorsement. In this session, you will learn about effectively engaging influencers, including: how to define influence, how to identify and negotiate with influencers, various ways to activate influencers, how to direct and manage sponsored content, and how to measure this space. Finally, you will see it all come to life through several case studies.
About Liz Hawks
Senior Vice President and Partner
A mother of three, Liz Hawks is the founding chair of FleishmanHillard’s award-winning global practice group specializing in marketing to moms, the $2 trillion consumer segment responsible for 85% of all household purchase decisions. In this role, she counsels clients to strategically dialogue with moms in ways that translate to better acquisition and retention of the lucrative “mom market.” She also holds a leadership role in FH’s global social influencer marketing group. Liz speaks frequently at national industry events and has been interviewed by PRWeek, Mashable and eMarketer on the subject of marketing to moms. She blogs for ModernMom.com, Brooke Burke’s online magazine for the woman behind the mom. In her 14 years at FleishmanHillard, Liz has worked with clients across sectors, including Hallmark, Dearfoams, Children’s Mercy Hospital, Sleep Number, Monsanto, Boy Scouts of America, YouTube Kids, Similac, Crocs and Helzberg Diamonds.